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Link to SHOP the NEW Sensei Worm: https://www.baits.com/products/6-5-sensei-worm/

🚨New Bait Alert‼️ The ultimate bait for finesse fishing applications, the all-new Sensei Worm is a straight-tail finesse worm that measures 6.5” in length and comes in 12 fish-catching colors. The Sensei Worm features a custom soft plastic formula that leaves the worm neutrally buoyant in the water. This allows for an incredibly lifelike presentation when rigged on a drop shot, a Neko rig, or your preferred rigging method. The balance between the head of the worm and the subtle bulb of the tail allows the Sensei Worm to have a wide, but slow shimmy when rigged weightless on a wacky rig. Whether you choose to fish it weightless in the shallows or on a shaky head out deep, the Sensei Worm is sure to be any angler's preferred tool when looking to outwit wily bass!

#SenseiWorm #sensei #newbait #announcement #Redcrest #finessefishing #gsmoutdoors #yamamotobaits

Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool even the most pressured bass. You can confidently rig it for a vertical presentation on technique-specific jig heads such as the all-new Buckeye Scope-Head. It is also an incredible offering on a drop shot as it is constructed from our Mega Floater Formula. Furthermore, the Scope Shad can be paired with an underspin to cover water and draw strikes where profile, size, and color are the deciding factors. Available in 13 clearwater-specific colors, the 3” Scope Shad will be the subject of many of your future stories.

The Senko is a staple in the fishing world. The original soft-plastic stickbait comes in sizes ranging from 3 inches up to 7, and it has become the #1 choice of anglers everywhere. “Iconic” is an understatement – the Senko has spawned thousands of imposters, but nothing beats the original. Versatility is a key attribute of the Senko, allowing it to be fished in a multitude of ways that all end up putting more fish in the boat. The only wrong way to fish a Senko is to not fish with the original Senko.

There is no denying that the original 5” Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original Senko. Leaning heavily on the desired qualities and characteristics of that legendary bait, we are very excited to introduce its heftier big brother. The all-new 5” Fat Senko is the same length as our all-time best seller yet boasts a 20% larger diameter. It is made from the very same formula as the original and offers the same legendary fish-catching action that only the Senko can deliver. What this does for you, the angler, is provide a version of the 5” Senko that falls faster, casts better, shows up better on sonar, and is more visible to fish due to its size. Available in 16 of your favorite proven Senko colors, the 5” Fat Senko will quickly fall into your shortlist of favorite baits.

Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool even the most pressured bass. You can confidently rig it for a vertical presentation on technique-specific jig heads such as the all-new Buckeye Scope-Head. It is also an incredible offering on a drop shot as it is constructed from our Mega Floater Formula. Furthermore, the Scope Shad can be paired with an underspin to cover water and draw strikes where profile, size, and color are the deciding factors. Available in 13 clearwater-specific colors, the 3” Scope Shad will be the subject of many of your future stories.

Scope Shad - https://www.baits.com/products/scope-shad/

Don’t let looks deceive you – the Ika isn’t your run-of-the-mill tube bait. Featuring a grub-style body and a tube-style skirt, the Ika can offer tons of rigging possibilities to fit any scenario. Pitch or flip a Fat Ika and experience bite-getting power that they harness. The 4.5” version shines in finesse situations, thanks to its subtle motion. Regardless of size or application, the common theme is that an Ika gets bit!

There is no denying that the original 5” Senko is often imitated, but never duplicated. No other stickbait can match the quality, action, and success of the original Senko. Leaning heavily on the desired qualities and characteristics of that legendary bait, we are very excited to introduce its heftier big brother. The all-new 5” Fat Senko is the same length as our all-time best seller yet boasts a 20% larger diameter. It is made from the very same formula as the original and offers the same legendary fish-catching action that only the Senko can deliver. What this does for you, the angler, is provide a version of the 5” Senko that falls faster, casts better, shows up better on sonar, and is more visible to fish due to its size. Available in 16 of your favorite proven Senko colors, the 5” Fat Senko will quickly fall into your shortlist of favorite baits.

Pro Kayak Angler Guillermo Gonzalez had a blast catching giant smallies on the Senko.

Pro angler David Mullins shows you how he likes to rig the Yamatanuki.

The D-shad is the perfect sad imitation to get those shallow creek bites.

Pro angler B Hite loves the new size of Yama Craw with the beefier body style.

West coast angler Luke Johns has been smashing the bass with the new Scope Shad.
Although designed to be the perfect tool for forward facing sonar, the all-new Scope Shad is far from a one-trick pony. When tasked with catching fish that are feeding primarily in a visual situation, the Scope Shad offers the perfect profile to fool even the most pressured bass. You can confidently rig it for a vertical presentation on technique-specific jig heads such as the all-new Buckeye Scope-Head. It is also an incredible offering on a drop shot as it is constructed from our Mega Floater Formula. Furthermore, the Scope Shad can be paired with an underspin to cover water and draw strikes where profile, size, and color are the deciding factors. Available in 13 clearwater-specific colors, the 3” Scope Shad will be the subject of many of your future stories.

As with most things, all big worms are not created equally. Oftentimes, the details hidden in the design and formula are the true difference maker. In the case of the all-new Ichi Worm, the design paired with the formula sets this big worm apart from its competitors. By utilizing the ribbed body much akin to our popular Slinko, the Ichi Worm offers a bulky profile that displaces water and releases bubbles. Despite the bulk, this design doesn’t hinder hookups as it allows for maximum hook penetration. The combination of the ribbon tail, bulky ringed body, & our Mega Floater Formula ensures that the Ichi stands up and moves with ease, even with the slowest movement or lightest weights. Available in 16 colors, the 10” Ichi worm has incredible action and appeals to the quality of bass that you tell stories about for years to come.

Hall of Fame angler Larry Nixon introducing two new sizes of the original shad shape worm. The New 5" with our Mega Floater system and the smaller new 3" for the tougher bite.

Pro angler Fletcher Shryock loves his Flappin Hog. The Flappin’ Hog was built for pigs. As versatile as a bait can be, the Flappin Hog is a like a Swiss Army knife in your tackle box. Texas Rig it. Carolina Rig it. Use it as a jog trailer. No matter how you rig it, the bulky body and 3 different types of appendages will put off vibes that bass can’t resist. Available in both a 3.75” size as well as 4.5”, the Flappin’ Hog will bring home the bacon.

Pro Angler James Niggenmeyer shows you how to rig and fish the Yama Craw on a swing head.

Leanr how Pro Angler Pete Ponds likes to rig the Yamatanuki. This new bait is changing bass fishing in a great way,

Pro angler Brent Erhler shows you how he likes to rig and fish the Thin Senko.

What are your thoughts on swim jig trailers?

A look inside of the journey MLF Pro Matt Becker has taken and how the Yamamoto Shad Shape Worm was a huge part of it.

Luke Johns tips on the 2.5 Yamatanuki for suspended bass.

Laker Howells tips on jig fishing with the Yama Craw.

Setting up the summer hover rig with the 5" Floating Shad Shape Worm.

Shane Beilue giving you his summer tips on how and where to fish a swim jog.

MLF Pro angler Brent Ehrler giving you tips on how to rig baits for forward facing sonar.

Worms - https://www.baits.com/products/5-shad-shape-floater/

Not all big worms are created equally. The details hidden in the design are often the true difference-maker, and the Yamamoto 10″ Ichi Worm exemplifies that distinction.

By utilizing the ribbed body much akin to the popular Yamamoto Slinko, the Ichi Worm features a bulky profile that displaces water and releases bubbles. The combination of the ribbon tail, beefy ringed body, and Mega Floater Formula ensure that the Ichi stands up and moves with ease, even with the slowest movement or lightest weights.

“The Ichi Worm is a great addition to the Yamamoto lineup,” says Yamamoto pro David Mullins. “It’s a big worm that fills a definite need. It’s got great action with the ribbon tail, and the ribbed body does an incredible job with water displacement.”

Available in 16 proven colors, the Ichi Worm appeals to the type of bass that stories are told about for decades. “It’s a must-have for fishing deep, fishing grass, or fishing just about anywhere a worm bite is going on,” says Mullins.

Pro angler Tai Au with a great tip on how to know what those fish are feeding on. Big prespawn bass with the Flappin Hog!

Pro angler Fletcher Shryock was not sold on the Yamatanuki when he first saw the bait. It didn't take him long to figure out he is now in love with the Nuki.

MLF Pro Angler Brett Hite gives you the juice on the new smaller Nuki.

Great tip on keeping your Neko rig weight locked when skipping boats docks.

Pro angler Nick Lebrun catching big bass with the Buckeye Spot Remover and Yamamoto Slinko. It's a deadly combination.

MLF Pro Angler Brent Ehrler shows you his favorite way to rig a Neko Rig with a 5" Senko

Learn how Bass Elite pro angler David Mullins likes to rig his Speed Senko.

MLF Pro angler Randy Howell gives you the scoop on how he has won hundreds of thousands of dollars using the Original Senko.

Bass Elite Pro Bernie Schultz gives you his tips on how to set up a wacky rig Senko.

2023 Bass Elite recap on Lake Murray with Pro angler David Mullins. His two key baits came to play were the Flappin Hog and the D Shad.

We made a quick believer to Fletcher.
The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz. It is made from a custom “heavy” soft plastic formula that allows it to be fished weightless yet cast great and fall fast. This makes the Yamatanuki an incredible option for flipping, casting and dragging, as well as casting to fish on forward-facing sonar. The 8 colors are handpicked by our pros to give anglers an awesome array of fish-catching options no matter what conditions they face. The Yamatanuki is another incredible tool in your fishing catching arsenal brought to you by the world’s most premium soft plastic brand, Yamamoto Baits.

Pro angler Blake Smith uses the Yamacrawy in many ways such as Texas rigged, Football jig. flipping bait and so much more.

It's making everyone a believer once you try and Nuki. Dave shows you his way of rigging with a screw lock instead of a EWG style hook.

Bass Elite angler Brandon Card made a cull with this 5 pounder caught using a 5" Senko in Florida. He's one happy angler with an upgrade like that.

Pro angler Brett Hite giving you his tips on using the 3" Zako with a Damiki rig.

We had a lot of fun at GSM at this year Bassmaster Classic and we hope you enjoy what we put together.

Staying true to our roots of innovative baits that absolutely catch fish,
we bring you the Yamatanuki. While this is it’s first time being available in
the US, it has been a very popular bait for the Japanese Yamamoto lineup for years.
The Yamatanuki is credited as the bait that started a trend of “heavy” soft
plastic lures that have become popular in the US in recent years with offerings
from Japanese manufacturers.
The original Yamatanuki will be available in a 3.5” size that weighs 5/8 oz.
It is made from a custom “heavy” soft plastic formula that allows it to be fished
weightless yet cast great and fall fast. This makes the Yamatanuki an incredible
option for flipping, casting and dragging, as well as casting to fish on
forward-facing sonar. The 8 colors are handpicked by our pros to give anglers
an awesome array of fish-catching options no matter what conditions they face.
The Yamatanuki is another incredible tool in your fishing catching arsenal
brought to you by the world’s most premium soft plastic brand, Yamamoto Baits.

Pro Angler Fred Roumbanis catching bass with the Speed Senko in the reeds.

The Flappin’ Hog was built for pigs. As versatile as a bait can be, the Flappin Hog is a like a Swiss Army knife in your tackle box. Texas Rig it. Carolina Rig it. Use it as a jog trailer. No matter how you rig it, the bulky body and 3 different types of appendages will put off vibes that bass can’t resist. Available in both a 3.75” size as well as 4.5”, the Flappin’ Hog will bring home the bacon.

Learn why Bassmaster Classic Champion and MLF Pro Angler Boyd Duckett loves the new 4" Yama Craw featuring our new Mega Floater formula.

The all-new Yama Craw fills a void not only in the Yamamoto lineup, but in the entire fishing industry as well. The super-anatomically correct design gives the Yama Craw a very lifelike appearance in terms of shape, detail, and texture. The action is best described as “tight and fast” when compared to other flapping or kicking soft plastic craws. We believe that the shape, size, and action makes it a better all-around option for all scenarios. It will get bites in cooler water and warm water. Dirty water or clear water. Big or small fish.

But perhaps the most impactful attribute of the Yama Craw, and what really sets it apart, is that it’s constructed from our new “Mega Floater Formula”. This is the same formula that we used when creating the popular Ned Senko and hot new Slinko. This formula allows for a soft feel and a bait that floats. This formula allows you to rig a Yama Craw countless ways, and it will stand up when it hits the bottom and mimic the natural defensive posture of a crawfish. These same properties also make the Yama Craw THE best football jig trailer ever! The claws float and allow you to move the bait at super-slow speeds , slower than any other craw out there, and still get the desired kicking action. Finally, and maybe most importantly, when you stop your jig, the claws will float up and seal the deal on any fish within eyeshot. The all-new Yama Craw is pro-tested, nature-inspired, and fish-approved.

The all-new Yama Craw fills a void not only in the Yamamoto lineup, but in the entire fishing industry as well. The super-anatomically correct design gives the Yama Craw a very lifelike appearance in terms of shape, detail, and texture. The action is best described as “tight and fast” when compared to other flapping or kicking soft plastic craws. We believe that the shape, size, and action makes it a better all-around option for all scenarios. It will get bites in cooler water and warm water. Dirty water or clear water. Big or small fish.

But perhaps the most impactful attribute of the Yama Craw, and what really sets it apart, is that it’s constructed from our new “Mega Floater Formula”. This is the same formula that we used when creating the popular Ned Senko and hot new Slinko. This formula allows for a soft feel and a bait that floats. This formula allows you to rig a Yama Craw countless ways, and it will stand up when it hits the bottom and mimic the natural defensive posture of a crawfish. These same properties also make the Yama THE best football jig trailer ever! The claws float and allow you to move the bait at super-slow speeds , slower than any other craw out there, and still get the desired kicking action. Finally, and maybe most importantly, when you stop your jig, the claws will float up and seal the deal on any fish within eyeshot. The all-new Yama Craw is pro-tested, nature-inspired, and fish-approved.

There’s a Senko in the lineup for every possible application and for every angler, from the first-timer to the tour-level pro. Whether you fish it weightless, wacky-style, Texas-rigged, on a Carolina rig, or on a shaky head or flipping jig, this simple slab of plastic will revolutionize your game and increase your catches.

Our newest colors to add to your line ups.